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ABOUT US . . . . .

As trusted advisors for over 30 years, Preferred Planning Group LLC is known for Professional Planning excellence.  We are rock solid Land Development and Zoning Experts!

We lead clients to success, based on our prowess in navigating land development procedures - both the NJ  Municipal Land Use Law (MLUL) and NY State Environmental Quality Review Act (SEQRA).   


Put simply, we know the ropes!  

Founder & CEO, Donna Holmqvist, AICP, PP, has qualified thousands of times as an Expert Witness, in over 100 NJ and NY State municipalities, as well as Tax Court, Superior Court and Municipal Court.  Her extensive background integrates all aspects of urban planning, including transportation impacts,  environmental  assessment and economic analysis.

The firm's multidisciplinary skill, plus geographic diversity,  delivers broad range planning muscle to suit individual client needs. Our "Location Pro" intelligence plus seasoned judgment, gives you an informed action plan. 

Well known names, such as Trader Joe's, PF Chang's, Floor & Decor, Westy Self Storage and Bottle King have relied on our talent to gain project approvals, with multiple  variances. 

Real estate developers seeking greater return on investment, through rezoning, redevelopment and variances, win approvals via our understanding of conceptual design and impact mitigation.  Our design visualizations, combined with focused expert testimony, have secured our clients greater FAR, height and density than permitted. Our expert visual services "sell" the project to approving authorities, and the public, by providing context sensitive analysis.  

We've proudly empowered entrepreneurs seeking to establish, or expand, businesses for a variety of enterprises including the following: 

  • Cannabis & Cannabidiol Products

  • Restaurants, Retail, Service & Medical Operations

  • Automotive & Industrial Uses

  • Wireless Technology

  • Agricultural Activity

  • Gaming & Recreation

  • Education & Religious Uses

We also consult for municipal entities, nonprofits, institutional organizations and religious groups.  Our successful community advocacy work protects neighborhoods from negative impacts and preserves community identity.   

Our winning formula includes in depth, hands on owner engagement, quick turnaround and cost effective solutions.  With a commitment to client satisfaction. we thrive on repeat clients and referrals. 

The following array of cutting edge technology solutions can be tailored for your needs: 

  • Nearmap 2D Aerial Imagery

  • 3D Textured Mesh, Modeling & Rendering

  • ArcGIS Pro Geospatial Analytics

  • ESRI Demographic & Marketing Forecasts

Top notch technology guarantees our clients rapid site investigation, thorough constraint analysis, context sensitive 3D design visualization, impact assessment, practical mitigation strategies and custom market analysis

A visionary and accomplished multidisciplinary Professional Planner, Donna Holmqvist, AICP, PP heads a tech savvy staff, recognized for multidisciplinary innovation in:

  1. Urban Planning & Visualization

  2. Zoning, Land Use, Master Plans & Redevelopment

  3. Community Advocacy

  4. Real Estate Market Research & Economic Consulting

  5. Environmental Consulting, Transportation & Parking Analysis    

We focus on the big picture,  jump hurdles quickly and achieve your project goals based on extensive exposure to challenging land use issues in a multitude of locations.

We are the only Professional Planning firm certified as both, a NY & NJ DBE/WBE/SBE, in Urban Planning & Environmental Consulting, by the largest transit agencies in the nation (The Port Authority of NY & NJ, NJTransit, NJDOT, NYSDOT, Metropolitan Transit Authority & NFTA)

Our other professional memberships include the following:

  • NJ Licensed Professional Planner

  • American Institute of Certified Planners (AICP) Member

  • Institute of Transportation Engineers (ITE) Member

  • ​NJ Planning Officials (NJPO) - Planning Advisory Board Member, Author, Speaker & Instructor

  • NJ League of Municipalities  & NJ TransAction Speaker

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