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  • Writer's pictureDonna Holmqvist, AICP/PP

Professional Planner's Value to Developers

Developers rely on Professional Planners to help select the best sites for projects and maximize return on investment. Skilled Planners have a deep understanding of land use, zoning, transportation, and other factors that can impact the success of a development. They can also help identify and mitigate potential project impacts.

Here are some specific ways that Professional Planners add value to site selection and development projects:

  • Identify and evaluate potential sites. Planners have the expertise to assess a wide range of potential development sites, based on specific criteria. They can also evaluate each site in terms of its potential for success, considering factors such as zoning, transportation access, market demand, and environmental constraints.

  • Analyze land use and zoning regulations. A Professional Planner understands the land use and zoning regulations that apply to each potential site. This information is essential for determining the degree of compliance with all applicable laws and regulations, and developing strategies to justify deviations.

  • Assess the impact of transportation on the site and the surrounding community. A Professional Planner can assess the impact of transportation on the development site and the surrounding community. This includes considering factors such as traffic congestion, air quality, and public transportation access.

  • Identify and mitigate potential impacts. Planners identify potential impacts and mitigations to reduce project impacts. This includes considering factors such as environmental hazards, aesthetic impacts and community opposition.

  • Facilitate public engagement and approval process. Planners can provide persuasive presentations and compelling visualizations to facilitate the public engagement and approval process for a project. This includes working with community officials to understand their concerns and incorporate their feedback into the project design.

Overall, Planners can play a vital role in helping a Developer select the best site for a project and maximize return on investment. By providing expert advice and guidance, the Planner helps reduce risk, spur informed decisions, and generate modifications to benefit the community, as well as the Developer.


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